Search Engine Marketing

Search Engine Marketing

If you are not using search engine marketing you are missing out!

If you have not deployed the right search engine marketing strategies, as part of your complete online marketing strategy, you are missing out! You are missing out on the opportunity to use the same Search Engine Marketing techniques many of your competitors are using to steal your customers.

Search Engine Marketing Management is vital to your success

Search engine marketing is a vital strategy that involves the use of a number of different programmes and techniques designed with the specific purpose of making sure your website ranked on all major search engines and stays there.

SEM Fundamentals

There are a number of search engine marketing techniques you can use that while they are very effective do not cost you any money. One prime example of this is the use of backlinks, while this process does not cost any money; it is a major player in SEM management. At the same time, while some aspects of search engine management are free, if you do not know what you are doing, you can do more harm than good.

In Australia you are faced with a large number of SEM companies many of whom make claims as to the abilities of their services that they cannot back up. Our SEM service success rate speaks for itself and our search engine marketing programme management teams are always searching for ways to make it better.

Search Engine Marketing Strategies worth paying for

Some people will try to tell you that SEM strategies such as pay per click programmes are not worth the cost. These are the people who do not understand how these programmes work and have probably lost money using them. A FREE Online analysis will target exactly what are your best possible options for your best marketing ROI.

Search Engine Optimisation vs. Search Engine Marketing: What’s the Difference?

SEO vs. SEM—they’re the same thing right?

Not exactly. Confused by the terms “search engine optimisation” vs. “search engine marketing?” Don’t be. There is an important difference between the two and it isn’t complicated.

What’s the Difference?

The terms “search engine optimisation” and “search engine marketing” are often used interchangeably. Even some so-called ‘experts’ in the field commonly swap the two terms, which tends to add to the confusion. It’s important to note that these two terms have different meanings.

Search engine optimisation (SEO) is actually a component of search engine marketing—a function of the SEM process, if you will. SEO is the act of optimising a website for organic or natural search engine listings. Search engine optimisation is arguably the most cost-effective function in a search engine marketing campaign, yet still just one element.

Search engine marketing (SEM) is the process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.

A comprehensive search engine marketing campaign is inclusive of (at least) the following functions:

  • Search engine optimisation
  • Search engine and directory submission management
  • Paid inclusion and trusted feed programs
  • Pay-for-placement management (includes pay-per-click)
  • Link popularity / reputation development
  • ROI and performance monitoring and reporting

So don’t be confused by the SEO / SEM enigma. Now that you know the difference between the two, it’s not as complicated as it first seemed. Search engine optimisation is simply a component of search engine marketing, period.

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